Discover New Opportunities
Talk to the members who left. And the ones who never even came around. Opportunity Hunters TM is a n insight and advisory program that replaces old tropes and internal narratives with real data anf input from:
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Current and lapsed attendees
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Exhibitors and sponsors who have lapsed or downsized
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Prospects and "members in the wild" who should be there but aren't
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We go where your audiences actually are so you can give your board a straight answer when they ask:
"What's the plan to get the show revenues back on track?"
Get the Field Guide
Opportunity Hunters Field Guide is an insight-filled report you can take straight into board meetings and planing sessions to prioritize next steps for your organization.
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Clear personas and attendee/exhibitor journey maps
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Charts showing friction and satisfaction points across the experience
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What people value—and no longer value—about your event
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Where new formats, meetings, or digital touchpoints could re‑engage them
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Where you’re leaving money and influence on the table
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A prioritized roadmap:
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Quick wins for your next show cycle
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Structural changes (programming, pricing, positioning, partnerships) for 12–24 months
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Who are the Opportunity Hunters?
Opportunity Hunters™ is a joint offering from Inktide Solutions and MSquared Dynamics.
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Megan Martin – Strategic facilitator and audience insight specialist for national and global events
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Dana Freker Doody – Trade show and association strategist known for turning experience insights into growth.
Engagement Options
1
Single Stakeholder Exploration
Field Guide focus on Attendee or Exhibitor/Sponsor opportunities with 24 qualitative conversations and targeted data review.
$12K + Expenses
2
Core Show Health
Opportunity Field Guide produced with integrated analysis across attendees, exhibitors, and sponsors with 4 onsite focus groups, 12 non‑participant conversations.
$18K + Expenses
3
Two-Cycle Transformation
Core Show Health plus pre‑ and post‑change interviews and onsite observation over two annual show cycles.
INCLUDES Bear Analytics Implementation
$48K + Expenses
4
Continuous
Insight Engine
Everything including in Two-Cycle Transformation plus design and ongoing facilitation of Exhibitor and Attendee Advisory Boards as well as continuous pulse checks and change management support.
Priced on request
Why Executives Choose Opportunity Hunters
Board-Proof Insight
Transform your reporting from “we think” to “here is what our audience told us.”
Justified Decisions
Justify where you invest or cut programming, pricing, marketing, engagement experiences & more.
Reactivation Strategy
Understand why segments left and what it would take to bring them back into the show.
New Market Opening
Root out ideas from your community on what they want and what they actually need.
Partner Confidence
Show partners you’re listening, adapting, and planning with evidence, not hope.
Advisory Board Magic
Turn exhibitor/attendee councils into co‑design partners instead of complaint sessions.
Identify where Opportunity Hunters can plug in to accelerate growth
Take 25 minutes to learn what engagement tier makes sense for your future.