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Inktide solves alignment and event-related challenges facing associations and business

Bringing people together makes a lasting impact.

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Analysis & Insights

  • Marketing and communications audits

  • Data and performance analysis

  • Organizational and portfolio assessments

  • Strategic planning sessions and workshops

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Journey & Experience Design

  • Onsite trade show assessments

  • Event visioning and redesign

  • Customer and revenue journey mapping

  • Touchpoint analysis

  • Friction identification and reduction

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Communications & Clarity

  • Executive and leadership talking points, announcements & communications assets

  • Messaging frameworks and organizational voice systems

  • Internal communications for change, transitions, and strategic initiatives

  • Message hierarchy and cadence strategy

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Value Proposition & Narratives

  • Targeted messaging frameworks

  • Buyer motivation and needs alignment

  • ROI articulation for members, attendees, exhibitors, sponsors and partners

  • Sales enablement plans and toolkits

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Partner Strategy & Development

  • Ecosystem strategy for channel, content, and affiliate relationships

  • Partner identification, recruitment, structure, onboarding, and governance

  • Relationship management frameworks and ongoing partner communications

  • Sponsorship design and packaging

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Closing the gaps between intent & actuality, strategy & execution, desire & growth

Dana Freker Doody
Owner & Principal Strategist

Dana is an authentic leader grounded in journalistic rigor and spurred by curiosity.​

Get Started Now

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